Alan Holl

Alan plays a central role at Ardent Sports, leading the company’s mission to design and deliver world-class sports environments. With over two decades of experience across the UK military, elite sport, and the fitness industry, Alan brings a rare combination of high-performance discipline, scientific knowledge, and leadership to the field.

During his 13-year career in the UK Military, Alan operated in high-stakes environments while excelling across multiple sports - representing the UK Armed Forces in Rugby Union, Rugby League, Athletics, Judo, and Bobsleigh. He holds a degree in Human Anatomy and Biomechanics and is a certified Strength and Conditioning Coach (NSCA). His elite experience includes serving three years on the New Zealand Rugby Sevens performance staff, deepening his scientific and applied expertise in athletic development.

After transitioning from military service, Alan advanced into the global fitness industry, taking on senior roles such as Head of Fitness at Fitness First and Virgin Active, and later as Senior Director at TRX Training.

At Ardent, Alan channels this broad expertise into the creation of performance-led environments that fuse sports science, rehabilitation, and strength and conditioning. His vision is clear: to embed high-performance infrastructure into the core of every facility - enhancing outcomes for athletes at all levels.