Privacy Policy

Last updated: [18/7/2025]

Ardent Sports ("we", "us", or "our") is committed to protecting your personal information and respecting your privacy. This policy explains how we collect, use, and store any personal data we collect from you through our website: https://ardentsports.co.uk (the "Site").

1. Who We Are

Ardent Sports is a UK-based business providing sports-related services and products. For the purposes of data protection law, we are the data controller of the personal data we collect.

2. Information We Collect

We collect the following types of personal data when you use our website:

• Contact form submissions: When you fill out a contact form, we collect your name, email address, and any message you provide.
• Website usage data: We use Google Analytics to collect anonymised data about how visitors use our site. This includes information such as pages visited, time spent on the site, device type, and location (city-level only).

3. How We Use Your Information

We use your personal data for the following purposes:

• To respond to your enquiries submitted via our contact form.
• To analyse how visitors use our website and improve our services and user experience.

4. Lawful Basis for Processing

We rely on the following lawful bases under UK GDPR:

• Consent – for contact form submissions, where you voluntarily provide your details.
• Legitimate interests – for collecting anonymised analytics to help us improve our website and services.

5. Sharing Your Information

We do not sell, rent or share your personal information with third parties. Your data is only accessed by authorised personnel within Ardent Sports or our trusted technology providers (such as our website hosting provider and Google Analytics), strictly for the purposes described above.

6. How We Store Your Data

We take appropriate technical and organisational measures to ensure your data is secure. All information submitted via the website is transmitted securely and stored in systems that comply with data protection regulations.

We only retain personal data for as long as necessary to fulfil the purpose for which it was collected or to comply with legal requirements.

7. Your Rights

Under UK data protection law, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate or incomplete data
• Request deletion of your data
• Object to or restrict processing in certain circumstances
• Withdraw consent where processing is based on consent

To exercise any of these rights, please contact us at [insert contact email].

8. Cookies

We use cookies to help improve your experience on our site and to collect website usage data through Google Analytics. You can manage or disable cookies through your browser settings. For more information, please see our Cookie Policy.

9. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact:

Ardent Sports
Email: hello@ardentsports.co.uk
Website: https://ardentsports.co.uk

If you are not satisfied with how we handle your personal data, you also have the right to lodge a complaint with the Information Commissioner’s Office (ICO): https://www.ico.org.uk‍